I am leading two church marketing events in Florida in the month of January: 1/11/12   Mobile Marketing for Churches Seminar in Orlando on Wednesday, January 11 at First Baptist Church of Union Park in the UCF area.  Registration is required, but the event is free.  Get the details at http://goba.org/mobile-marketing-churches 1/26/12   Social Networking for Churches in Lakeland, FL on Thursday, January 26, 2012 at the South Florida Baptist Association call 863-...

Expanding on my post at Immerseme...  If you have limited time and resources and had to choose, would you focus on a link building or a social signals strategy?  Bearing in mind that generating backlinks is like dropping a rock on a sidewalk while creating social conversations around your brand is like dropping a rock in a pond.

We tend to remember 36% of what we read and 70% of what we experience.  A good coach will guide you through experiences that help you to retain more of what you learn along the way.  The coach doesn't teach you- you teach yourself.

As I coach business leaders, pastors and executive directors of non-profit organizations, I often ask, "What is the purpose of your website?" Very few leaders know of or have a purpose for their website, so then I ask, "What is the purpose of your business / church /organization?"  I am usually given a mission or vision statement, but not a purpose statement.  That leads me to ask, what is your purpose as an individual?  Perhaps the website lacks purpose because the organization l...