SEO Website AuditNov 25, 2020
Last month, Google announced that their Core Web Vitals will start affecting search rankings beginning in May 2021. If it has been awhile since you've had a website checkup, you may be due for an impartial SEO audit.
Similar to an accounting audit, a website audit occurs when you hire a professional to do an inspection of your website and give you objective advice on how to improve your website assets. This has become increasingly important lately since, for many companies and organizations, their website has become the face of their business. It is no longer the facade of your building that people associate with your business, it is the functionality of the website that creates a top of mind impression.
Google's announcement regarding Core Web Vitals, brings to light the overall page experience for website visitors. It is not just about how quickly a page loads or if your site is mobile friendly, it is more about user experience in general. Websites are built to please people and not search engines. So, Google is training their search engine to think more like a person than a robot.
Therefore an effective website audit involves having real humans reviewing your website and making recommendations based on user experience and expectations. Your website has a purpose and it exists to serve your customers. How well is it doing that is a question answered by an independent website auditor. In order to provide you with a complete picture of your website's effectiveness, you auditor will also address some of the technical issues of your website as well.
A website audit should not be purely technical, though. There are tools available that can scan your website and give you technical results in just a few seconds. However you need real humans to review your website in order to make sure that it is accomplishing its purpose. In addition to a technical review, A good website audit will help you to answer questions like these:
- What kind of an impression of your business does you web design create for your website visitors?
- Does your website clearly state what you are offering your customers?
- How does your website affect customer confidence in your business?
- Does your website make it easy for people to contact you?
- Does your website create more questions than it answers?
- Is your website doing anything that will cause you to loose customers or business?
- What can be done to improve your customers' experience on your website?
- How can you improve your conversion goals?
- How can your website give you an edge over your competition?
If you would like to know more about having an audit of your website, contact Mark Weible at [email protected].
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